ApplyingSEO - SEO Glossary :

Algorithm - A statistical formula used by a search engine to rank a web page - different search engines weight differently the factors involved, keywords, links etc. Search algorithms are also changed frequently to incorporate new data and improve relevancy.

Anchor text – Anchor text is also known as link text. Anchor text is the visible, clickable text between the HTML anchor and tags. Clicking on anchor text activates a Hyperlink to another web site.

Authority site - a measure of the quality (in the all-powerful opinion of the search engine company) of a given site, gauged by some combination of size, importance, relevance. A link from an authority site to your own is more valuable than just any old site.

Alt Tag/Alt Text - used to display a short text description of an image when the pointer is hovered over it. Using keywords in ALT tags increases keyword density as seen by robots. Alt text is useful in Search Engine Optimization because it can include keywords that a search engine looks for in response to a query.

Backlink - Also known as backward link or inbound links. Backlinks are all of the links on other websites that direct the users who click on them to your site. Backlinks can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.

Black Hat SEO - Black hat SEO is the term used for unethical or deceptive optimization techniques in SEO.

Broken link – Also known as Dead link. The target page of the link has been deleted or moved; disliked by search engines, always check any link from your pages is and remains live.

Click-Through - Clicking on a link, usually an advertisement, to visit a web vendor. A higher Click-Through Rate (CTR) is one of the primary goals of Search Engine Optimization.

Click-Through-Rate (CTR) - The number of times a link is clicked on divided by the number of impressions. i.e. four click-through out of ten views is a 40% CTR.

Cloaking - serving one version of a page to a human visitor and a different version to the search engines. cloaking is considered to be Black Hat SEO and the offending URL could be Blacklisted.

Counter - A small software application (written in perl, php etc) that counts the number of hits, unique visitors, and/or page views that a web page receives.

Cost-Per-Click (CPC) - Also known as pay-per-click or pay-for-performance, cost-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads.

Crawler - Also known as Spider or Robot, a crawler is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings

Description - Also known as a meta description tag. A summary of a web page’s content, often used verbatim in search engine results pages.

Description Meta Tag - a meta tag describing the content of the web page. Used by some search engines for keyword density purposes.It is recommended that you use a couple of your targeted keywords in the description meta tag.

Directory - A categorised list of websites, maintained by human editors instead of robots. Yahoo is the most widely recognized directory on the web.

Doorway Page - Also known as a gateway page or jump page, a doorway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page.

Duplicate Content - Separate web pages with substantially the same content, which may attract a penalty from search engines.

Google AdSense - Google AdSense is an ad-serving program operated by Google that provides relevant text, image, and video-based advertisements to enrolled site owners. Advertisers register via Google AdWords and pay for ads on a Pay-Per-Click, Cost-Per-Thousand or Cost-Per-Action basis. This revenue is shared with Google AdSense host sites, typically on a PPC basis (which sometimes leads to Click Fraud).

Google AdWords - Google AdWords is the Keyword Submission program that determines the advertising rates and keywords used in the Google AdSense program. Advertisers bid on the keywords that are relevant to their businesses. Ranked ads then appear as sponsored links on Google Search Engine Results Pages (SERPS) and Google AdSense host sites.

Google Toolbar - A downloadable toolbar for Internet Explorer that allows a user to do a Google search without visiting the Google website.

Hidden text (and hidden links) - Used to increase artificially a web page’s keyword density for a given word or phrase. For example, white text on white background, or very very small print. Search engines can detect and may penalize.

Hits - Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file request in a web server’s access log. If a user visits a page with four images, one hit will be recorded for each graphic image file plus another for the page’s HTML file. A better measure of traffic volume is the number of pages/HTML files accessed.

Index - An index is a Search Engine’s database. It contains all of the information that a Crawler has identified, particularly copies of World Wide Web pages. When a user performs a Query, the search engine uses its indexed pages and Algorithm set to provide a ranked list of the most relevant pages. In the case of a Directory, the index consists of titles and summaries of registered sites that have been categorized by the directory’s editors.

IP Address - A unique numeric Internet Protocol Address assigned to every computer that connects to the internet. IP addresses can be either static or dynamic (changes with every internet connection).

Keyword (Key Phrase) - A word (or phrase) typed into a search, producing web pages that contain that word or phrase.

Keywords Meta Tag - an HTML tag that lists all of the main keywords and key phrases that are contained on that web page. Some search engines pay attention to this tag, some do not.

Landing Page- The landing page is the page on which a visitor “lands” after clicking a search engine listing, email link, Banner Ad, Cost-Per-Click ad, or other ad/link.

Link Baiting - Link baiting is the creation of content that incites users to link to your page from another website. Link baiting is a White Hat SEO technique used to help a site improve its Link Popularity and Page Rank.

Link Farm - A site created solely a for search engine ranking purpose that consists almost entirely of a long list of unrelated links. These types of pages are penalized by almost all search engines.

Link Popularity - Link popularity is the measure of how popular a webpage is by the number of Backlinks it has. Most search engines use link popularity as a factor in their Algorithmic Results.

Meta Search Engine - An application (website or software) that takes a search term and queries several search engines and directories, then aggregates the results.

Mirror Sites - Identical websites on different domains. Used legitimately by large websites to share heavy server loads, but by search engine spammers to generate more search engine referrals.

Outbound Links - Outbound links are all links from a particular webpage that lead to other pages, including pages in the same domain. An excessive number of outbound links can damage a site’s Search Engine Positioning because a Spider may perceive it as a Link Farm.

PageRank (PR) - a score out of ten assigned by Google to each indexed web page. PageRank is not the same thing as Rank.

Paid Inclusion - Paid inclusion is an advertising program offered by some search engines in which a page is guaranteed inclusion in the Index in exchange for a fee. Unlike Paid Placement, the rank of paid inclusion pages is determined solely by the search engine Algorithm. Paid inclusion sites may or may not be labeled as advertisements depending on Search Engine policy.

Pay-Per-Click (PPC) - A search engine or directory places your link in their database and charges you a fee every time your URL comes up in a search and is clicked on. The size of the fee is usually determined by bidding on keywords. The two largest PPC schemes are Overture and Google AdWords.

Position - Also known as rank, position is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc.

Query - A query is a question or instance of questioning. A search engine query is a user’s request for the information (i.e. webpages) in a search engine’s Index that is most relevant to a Keyword or set of Search Terms. Query is sometimes used to mean the actual keywords a user enters in a search box.

Rank - Also known as position, rank is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc.

Reciprocal link - A reciprocal link exchange is a quid pro quo arrangement or link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.

Redirect - A tactic used to send a user to a different page from the one clicked on in the search results, the final page being less relevant. Considered unacceptable by search engines, except when they employ it, when it becomes known as ‘an enhancement of the user experience.’

Robot - A programme used by a search engine to roam the web, finding, ranking, and indexing web pages. (spider, webcrawler, crawler, web-bot, bot)

Robots.txt - Also known as robots exclusion protocol, Robots.txt is a text file stored in a site’s root directory that tells a search engine Crawler which site pages and sub-folders should not be included in the search engine Index. However, there is no guarantee that a Crawler will comply with this request. Robots.txt is an alternative to a Meta Robots Tag or password protection.

Sandbox - Allegedly used by one large search engine as a probation period for new sites. Gaining a high PR is inhibited during this period.

Search engine - Strictly, the programme(s) used to provide internet users with a search facility. Nowadays, the megacorporation that owns same.

Search engine friendly - A web page designed and optimized for high search engine rankings. Such pages are rich in keywords and structured for ease of crawling.

SEO - Search engine optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of SEO strategies such as directory and search engine Submission, website optimization, content writing and improved Link quality. Please see our SEO services for details.

SEM - Search engine marketing is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimization.

SERPS - Search Engine Results Pages.

Spider - Also known as Crawler or Robot, a spider is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

Stop word - Small common word, a, as, the, ignored by search engines when indexing web pages and processing search queries.

Traffic - visitors to a website, measured in a variety of ways, including unique visitors and total page views, or the rather meaningless ‘hits’.

Title Tags - A title tag is an HTML tag which contains a sentence of text describing the contents of its associated webpage. Title tags are a very important part of Search Engine Optimization because they are frequently used as the text links that lead to sites from a search engine’s Results Page. The best title tags contain strategic keywords that will help a site be indexed properly and appeal to human search engine users.

Three-Way Link Exchange - A three-way link exchange is a Reciprocal Link Exchange established between three domains. However, unlike a two-way link exchange, not all three sites link to each other. Page A links to Page B and Page B links to Page C and Page C links to Page A. Page B does not post a reciprocal link to Page A and Page C does not post a reciprocal link to Page B. Three-way link exchanges are used by owners of multiple websites to increase the Link Popularity and Page Rank of new or smaller sites.

Unique Visitor – Unique visitor is a web traffic measuring term which means the registering of at least one hit on one page of a web site from a unique IP address during a specified report period (typically anywhere from twenty-four hours to a month).

Web Analytics – Web analytics is a branch of Analytics that uses web traffic records to study the behavior of website visitors. Data such as Unique Visitors, Hits, page views, and the connection between Landing Pages and Conversion Rates are used to improve a website or marketing campaign.

Website Marketing – Also known as Internet marketing, website marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, website marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site’s Position, Page Rank and Click-Through Rate.

Website Optimization – Also known as search engine optimization, website optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of optimization strategies such as directory and search engine Submission, Keyword Marketing and improved Link quality.

Website Promotion – Website promotion refers to the marketing aspects of Search Engine Optimization, such as Keyword Submission, Paid Inclusion, and other techniques to increase a site’s exposure.

Website Submission – Also known as search engine registration or search engine submission, website submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Website submission is a basic but important part of Search Engine Optimization.

White Hat SEO – Also known as natural search engine optimization or organic search engine optimization, white hat SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position, Page Rank and Click-Through Rate.

XML - XML is an acronym for Extensible Markup Language, a simple and flexible text-based programming language used in conjunction with HTML. XML is useful for data exchange and the creation of customized tags.

URL (Uniform Resource Locator) – A fancy name for what most people call web address. For Example: http://www.applyingseo.com or http://www.google.com

 
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